University of Alabama
Trademark Licensing Department
Box 870339
Tuscaloosa, AL 35487
Phone: (205) 348-7731
Fax: (205) 348-9691
Kimberlee Johnson
Email: kjohnson@ia.ua.edu

The University of Alabama Trademark Licensing Department's mission is to protect and promote the use of the University of Alabama name and logos. The Licensing program ensures that the University's logos are used in a proper manner to uphold with the University's vision of class and integrity.

Licensing Guidelines

To able to produce any product with the University of Alabama trademarks, you will need to contact the Licensing Department. The logo sheet displays all trademarks of the University include verbiage.

Campus Organizations and Departments
Campus Organizations and/or Departments must apply for permission to us the trademarks by filling out the Campus Organizations and Departments Form.

Photography and Video Policy
Photographs, film/videotape, drawings or audio descriptions made or taken by the credential-holder may be used solely for reporting the athletic event as a news item. Any secondary commercial use of photographs, film/videotape, drawings or audio descriptions of the athletic event or its participants made or taken by the credential holder or the accredited organization to which this credential is issued is prohibited without prior specific written permission of The University of Alabama and Crimson Tide Sports Marketing.

Look for the Label

When shopping for Alabama merchandise, look for the "Officially Licensed Collegiate Products" label. This label is your assurance that the product you are purchasing has been approved and represents the goodwill of the University. Products that do not bear the label, but using the marks of Alabama, may represent infringement of the trademark laws. The funds generated by the Licensing program generates revenue to build the scholarship program for the University of Alabama.

If you suspect someone is selling or producing unlicensed material, please fill out the Unlicensed Product Report Form.

Becoming a Licensee

Merchandise
Anyone who wishes to produce items with the Alabama logos on it must first become a licensee. To become a licensee, you must complete a licensing agreement with the University's licensing agent, Collegiate Licensing Company (CLC). You can contact CLC by telephone at (770) 956-0520 or visit www.clc.com.

Intellectual Property

XOS Digital is the exclusive licensing agent for all Alabama Crimson Tide videos and photographs. The use of video and photographs owned and controlled by The University of Alabama requires the permission of XOS, on behalf of Alabama or the SEC as appropriate. For more information about utilizing Alabama and/or SEC video and photographs and obtaining a license, please contact Collegiate Images at (407)404.5618.

For a current list of licensee, please click the below link.

Alabama Licensee List