Southern Experience

Experience is a fast, simple, and fun way to enhance your game day event by empowering fans to obtain access to unique and exciting experiences. Experience provides a quick and easy opportunity via mobile technology for fans to view various options to have even more fun at Alabama Athletics events.

What does Experience offer?

Seat Upgrades

Customize your potential seat upgrade by choosing from one of the unique options such as Mid-Court, Floor Routine, End Zone, etc. This option allows customers to sit in the “best seats in the house” because it is your choice!


Not only can you upgrade your seat location, but you can choose from various pre-game, in-game, post-game events that enhance the experience of Alabama Athletics. Examples include watching pre-game warm-ups from the floor, access to the team tunnel pre-game, or being on the floor for the National Anthem.

Here's how it works
  • Step 1: Visit on your iPhone or Android to register.
  • Step 2: Sign up to view current memories and/or upgrades that are available OR sign up to be notified when these options are available for purchase.
  • Step 3: When memories and/or upgrades are available, choose your desired option and follow the directions to redeem.
  • Step 4: Enjoy your enhanced Experience at your favorite Alabama Athletics event!

REMINDER: Mobile upgrades do not grant admittance into Coleman Coliseum, so be sure to bring your original tickets because those are what you need to get into the venue.

Questions? Send us an email at or you can call the TIDE PRIDE/Ticket Office at (205) 348-2262.

    The Battle Plan