Tide Football Fans Text to Stay Informed Of Football Action

ROLLTIDEDOTCOM
ROLLTIDEDOTCOM

ROLLTIDEDOTCOM

Nov. 13, 2008

TUSCALOOSA, Ala. - Alabama football fans are wild about their football teams, and they're texting to prove it. AT&T Inc., today announced that more than 13,000 Alabama fans have signed up for AT&T's integrated wireless and texting program, designed to keep Tide fans further connected to their favorite University of Alabama sports teams whether they're at the game or on the go.

Fans can still text Tide to 72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for Tide football. Fans that opt in to receive text alerts during the football season will automatically be submitted for a chance to win two tickets to the SEC Championship Game. Standard text message rates apply.

Fans can also voice their opinions on the best Alabama team of all time through AT&T's "All-Time SEC Greatest Team Tournament," a program that allows fans to vote in a playoff-style competition where they choose the greatest college teams to hit the gridiron.

The tournament began with the 32 most-accomplished in SEC football history, and fans have narrowed down the contenders to the 1978 and 1979 University of Alabama teams. Fans can text SEC to 567890 from an AT&T handset to vote and decide on this season's winner.

In addition, Alabama safety Rashad Johnson was the runner-up for this week's AT&T All-America Player of the Week award. Four nominees for the award are announced each week, and fans determine the winner through texting. The AT&T All-America Player of the Week award is the only college football honor determined by fan voting.

"This football season has been extremely exciting for Alabama fans, and we're happy to deliver wireless programs that further connect them with their favorite teams and players," said Tim McGhee, Director, AT&T Corporate Sponsorships. "All of these programs showcase our mobile technology and the strong following of Alabama athletics."

These programs are an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else.