Alabama Athletics and AT&T Provide Text Updates

ROLLTIDEDOTCOM The alerts will also direct consumers to a Tide-specific portal where they can find information and content from their favorite team. Standard text message rates apply.
ROLLTIDEDOTCOM
The alerts will also direct consumers to a Tide-specific portal where they can find information and content from their favorite team. Standard text message rates apply.
ROLLTIDEDOTCOM

Sept. 12, 2008

TUSCALOOSA, Ala. - Want a game-day reminder and other breaking news from your favorite team? AT&T Inc. and the University of Alabama today announced the launch of an integrated wireless and texting program to keep Tide fans further connected to their favorite University of Alabama sports teams whether they're at the game or on the go.

Fans can now text Tide to 72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for Tide football, basketball, soccer, volleyball, tennis and several other sports. The alerts will also direct consumers to a Tide-specific portal where they can find information and content from their favorite team. Standard text message rates apply.

"This is a great opportunity for Tide fans to really get in the action and receive all the team news and information they could want," said Jim Carabin, General Manager of the Crimson Tide Sports Network. "This wireless program allows us to connect with our fans in new and unique ways - whether they're in the stands or sitting at home in front of their big-screen TV."

"We're thrilled to give Tide fans more ways to stay connected to their favorite team," said Tim McGhee, Director, AT&T Corporate Sponsorships. "This is a great way to showcase AT&T mobile technology and our support for Alabama athletics."

The University of Alabama is one of 22 collegiate athletic programs nationwide to participate in AT&T's integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It's also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.