Crimson Tide Foundation

What is the Crimson Tide Foundation?
The Crimson Tide Foundation is a nonprofit 501(c)(3), which serves as a the charitable arm of the University of Alabama Department of Athletics. It is administered by a volunteer Board of Directors.

How are private gifts used by the Athletic Department?
All gifts to the Crimson Tide Foundation are applied to the support of athletic excellence at the University of Alabama. Gifts may be used to establish new scholarships or add to an existing one, build or renovate athletic facilities, endow coaching positions and other special projects. All gifts are used in accordance as directed by the donor.

What is the relationship between Alabama Athletics and the Crimson Tide Foundation?
The Foundation is a non-profit entity with a volunteer Board of Directors that works with the University of Alabama Department of Athletics to serve its mission by raising private funds and providing necessary resources to achieve success.

What ever happened to the A+ Incentives Program?
The A+ Incentives Program was enormously successful. However, through the re-branding of the Crimson Tide Foundation, the name was changed from A+ to the Crimson Tide Foundation Scholarship Program and continues to be the preferred method for donors who wish to provide annual support of athletic scholarships. Based on feedback we received from our donors, the program has been improved to provide a majority of our donors with the features they asked for in a giving program, including the removal of less popular amenities and the "quid pro quo" issues associated with giving to this fund.

How does my giving to the Crimson Tide Foundation impact my Tide Totals priority points?
2 Tide Totals priority points are awarded for every $100 given to the Crimson Tide Foundation.

Can I make a pledge of support?
Yes; gift pledges to the Crimson Tide Foundation can be paid in monthly, quarterly or even annual installments. Please contact the Crimson Tide Foundation to set up a pledge schedule.

Can I make a gift in honor or memory of someone?
Absolutely. Many donors contribute funds to honor a loved one or special individual. If you would like to make your gift in honor or memory of another person - or if you wish to give in another's name - just let us know the details. If a gift is made in memory of someone who has passed away, the Crimson Tide Foundation will notify their family of any gifts made in tribute. If a gift is made in honor of someone's life or career, they will be notified of any gifts unless the donor requests anonymity.

Can my gift be designated to my favorite sport?
Absolutely! The designation of your gift rests entirely in your hands. If you know the name of the department or program, simply indicate it in the memo space on your check or in the comments section of the online giving page. The Crimson Tide Foundation gift processing staff will ensure your contribution reaches the proper area. If you need guidance in designating a gift, our staff and development officers are happy to provide information about the Athletic Department's greatest needs.

To whom should checks be made payable and to what office should gifts be directed?
Checks should be made payable to Crimson Tide Foundation and mailed to Box 870343, Tuscaloosa, AL 35487.

I don't want anyone to know that I have made a contribution. Is it possible to remain anonymous?
Yes, we are ethically bound to respect your wishes and we will not make your contribution known to the public if requested.

I'm not rich-far from it. Isn't it the big gifts that really matter?
Large gifts are absolutely essential to the success of UA Athletics but so are more modest ones. Donations of all sizes are vital and gratefully accepted. Every dollar the Crimson Tide Foundation receives has the potential for exponential growth. Some donors find they can achieve their charitable goals through the Foundation's many planned giving avenues, such as life insurance, property, real estate and securities, that don't require a large sum of cash-on-hand. Pledges may also help achieve your goals as a donor. Bear in mind that you may be able to double or even triple your gift by taking advantage of your employer's matching gift program.

Why does the University of Alabama, a state university, need private support?
As the Athletic Department at the University of Alabama is 100% self-supporting, all private gifts contribute directly to the needs of our student-athletes, coaches and staff. UA Athletics receives no funding from the State of Alabama. In fact, the University of Alabama Athletic Department has never received funds from the State's taxpayers. All gifts to the Crimson Tide Foundation are applied solely to the Athletic Department's needs. The Crimson Tide Foundation provides a venue through which loyal alumni, fans and friends can give financial support to the Athletic Department, while capturing all the current tax benefits allowed by the IRS. Private support enables UA Athletics to increase its standing, in both athletics and academics, over competing universities beyond what can be accomplished with annual revenue from ticket sales, media rights and other licensing agreements.

Is my gift to the Crimson Tide Foundation tax deductible?
Gifts in excess of goods or services received are tax deductible to the extent allowed by law. You are encouraged to consult your tax adviser and the IRS Web site.

Will my company match my gift to the Crimson Tide Foundation?
Many companies offer employees - and sometimes spouses and retirees - a matching-gift benefit that doubles or triples their donations to higher education. Companies have various methods by which you can submit your matching-gift request: online forms, automated phone systems or paper forms that you submit to the Crimson Tide Foundation. Please visit your human resources office to learn more about matching-gift opportunities and policies or contact the Crimson Tide Foundation for more information about matching gift companies and see if your gift qualifies.

What kind of gift would be required to provide me with a naming opportunity?
Naming opportunities range from $25,000 to $50,000,000 and are subject to the approval of the UA Board of Trustees. The Crimson Tide Foundation maintains all naming opportunities and welcomes inquiries from those interested in learning more.

Is there someone with whom I can discuss my interest in giving to the Crimson Tide Foundation?
The staff of the Crimson Tide Foundation is knowledgeable, discreet and happy to assist you in any way possible. In addition, our development officers work closely with donors to help them achieve their philanthropic goals. For more information about giving opportunities, call the Crimson Tide Foundation's main office at (205) 348-9727.


What is an endowment?
An endowment is an amount of money given to the University with a stipulation that the funds are to be retained and invested to generate annual earnings. A portion of the annual earnings is used to award student scholarships, provide faculty development or support programs within the Athletic Department as established by our donors.

How does an endowment work?
When a donor establishes an endowment, the contributed funds are held, maintained and invested in the University's endowment pool. Over time, as earnings accrue, so too does the market value of the fund. At Alabama, it is our goal for endowments to provide approximately 5 percent of the fund's market value in support of the purpose for which it was established. As the fund's corpus (principal) is never spent, the endowment lives in perpetuity, providing a wonderful way for donors to leave a lasting legacy in their name or in the name of a loved one forever.

Can I restrict the use of an endowment?
Within reason, yes. Donors may restrict the use of funds from their endowments to support areas such as scholarships, programs, facility maintenance, coaching, etc. And, more specifically, for a particular sport such as football, gymnastics, Olympic sports, etc. If this is of interest to you, please contact a member of the development staff for more information about what your available options.

Why are endowments so important?
Ticket sales, annual TIDE PRIDE donations, and other event-driven revenue can all fluctuate from year to year, and it is impossible to say today whether the next 100 years will witness the rise of new revenue sources or the decline of existing ones.

Endowments, however, yield their returns in perpetuity: the initial gift and additional contributions are invested permanently and produce a source of funds to which UA Athletics can turn each year. In supplying steady income, endowments both reduce the impact of fluctuations in the Department's annual operating budget and provide UA Athletics with the resources and the flexibility to invest strategically in areas of particular need or opportunity. Simply put, endowments provide stability and offer the greatest potential for long term success and sustainability.

How will I know how the endowment I established is being used?
We provide annual stewardship reports with an overview of how the investment of the fund is performing and information about how the endowment is being used.

Can I name an endowment in my name or in the name of someone special to me?
Absolutely, and we encourage you to name your endowment in a way that is most meaningful to you. Endowments are a fitting way to build a legacy or honor a loved one.

Are there minimum levels to endow a fund?
Yes. Depending on the type of endowment being established, minimum endowment levels are set by the Crimson Tide Foundation board of directors and are as follows:

Minimal Endowment Level

Athletic Department Operational Fund$500,000
Head Coaches' Championship Performance Fund$100,000
Bryant-Denny Stadium Maintenance Fund$50,000
Coleman Coliseum Maintenance Fund$35,000
Named Endowed Athletic Scholarship Fund$25,000

What is considered to be a fully endowed athletic scholarship?
Given the current cost of tuition, we consider a fully endowed athletic scholarship to be $300,000.

How do I endow a fund?
Please contact the Crimson Tide Foundation to talk with a development officer who can work with you to discuss your options for achieving your philanthropic goals through a gift of endowment. Without pressure, the development officer will walk you through the steps necessary to establish an endowment with the Crimson Tide Foundation.

Does my endowment begin supporting Alabama Athletics right away?
Endowments typically require about a year in the investment cycle to have sufficient earnings to begin supporting the purpose for which it was established.

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