Licensing - Trademark Licensing
Mission
The Trademark Licensing Office exists to protect the brand, image and reputation of the University of Alabama. The Licensing Office's mission is to ensure the public can identify with and trust the quality of any product bearing an official athletic department mark. To do so, the Licensing Office works to
- Protect the University of Alabama's image and reputation to ensure that companies using UA's trademarks are licensed.
- Promote the brand and reputation of Alabama through quality, licensed products.
- Preserve the value of the University's trademarks.
- Provide additional funding for a variety of academic and athletic programs through royalties from the sale of officially licensed products.
When purchasing Alabama items, always look for the "Officially Licensed Collegiate Product" hologram sticker attached to the product!
About Collegiate Licensing Company (CLC)
Formed in 1981, the Collegiate Licensing Company is the nation's leading collegiate licensing and marketing company. CLC assists the University and other collegiate licensors in protecting, managing, and controlling the use of their logos through trademark licensing.
CLC represents more than 700 universities, bowl games, athletic conferences, the NCAA, and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions with the expertise, resources, and experience necessary to maximize licensing revenue potential through the power of consolidation.
Please visit www.clc.com for more information on applying for a license.
Contact
The University of Alabama Trademark Licensing Office
323 Paul W. Bryant Drive
Box 870323
Tuscaloosa, AL 35487
Phone: 205-348-4307
