Types of CLC Licenses
The University own the rights to the logos, symbols, verbiage, and marks show trademark of Alabama. In addition, the Universtiy controls the use of those marks, logos, symbols, nicknames, letter(s), word(s) or combination of these that can be associated with the University of Alabama. Anyone wishing to use a University trademark or one which can be associated with the University must obtain a license. There are four types of licenses, all managed through CLC:
- Internal Campus Supplier (ICS) - For companies which will produce products for on-campus departments and groups at the University of Alabama. With this license, a company is not permitted to sell products to retail. No royalties are collected for these products.
- Local License - For local companies desiring to sell licensed products bearing University trademarks in the state of Alabama. These items can be sold to retail stores, and royalties will be due on all items sold.
- Standard License - For companies desiring to sell licensed products bearing University trademarks across the nation.
- NCAA/Bowl/Conference Licenses - These are special licenses that are available to companies that wish to obtain rights to use the trademarks of the NCAA, bowl games, or athletic conferences for use on licensed merchandise, either alone or in conjunction with the University's trademarks. Licensing rights to these properties may be more expensive to obtain, depending on the event and the extent of the rights and product categories desired by the company.
Before applying for a license, the University of Alabama encourages all companies to fill out the New Product Inquiry Form. The Collegiate Licensing Company will give you feedback on your concept based on the information you provide on this form. There is no cost to complete this form.
After receiving feedback from CLC, if you would like to continue in the licensing process, you may visit www.clc.com to complete the application. There will be an application fee. This application review process can take around 4 weeks from the time you submit your application.
A finished sample must be submitted and approved in the final stages of the licensing process.
Crafters Licensing Program
The Alabama Crafters Licensing program exists to make licensing agreements more affordable for small crafters. These agreements are a legal necessity when selling products with university logos and trademarks, and membership in this program grants you these rights.
Membership grants the right to use the trademarks of the University of Alabama for one year on 500 products or $2500 in revenue. Given that all conditions are met, the contract is renewable each year. There is a $100 annual fee and a $25 fee for 500 officially licensed collegiate product stickers, to be placed on all products. You will also receive an officially licensed certificate to place on your craft table at craft shows.
Interested parties should fill out an application and submit photos of the products they intend to sell. After reviewing the application, the University will either approve the applicant or contact the applicant to correct any problems that are currently preventing approval. Once approved, a contract will be offered detailing the terms of the yearly membership; after completion of the contract, the party will have membership in the Alabama Crafters Program and rights to use the trademarks of the University of Alabama.
Other Trademark Requests
If you intend to use the trademarks of the University of Alabama for a one-time, non-commercial use and do not plan on selling your item (i.e. a birthday cake, a memorial, etc.), you can email KFranklin@ia.ua.edu. Please include your complete contact information as well as the proposed use of the University's trademark(s) in detail.