• What is a trademark?

    As defined by the US Patents & Trademarks Office, a trademark is a "word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others."

  • What trademarks does the University of Alabama own?

    A complete list of the University of Alabama’s trademarks can be viewed here. The University may also have rights in non-registered word marks and designs that relate to The University.

  • How do I apply for a license?

    Please click on the Prospective Licensees tab to learn more about the application process.

  • I own a business and would like to advertise using the UA’s marks with my company’s marks. Do I need a license?

    Please call Crimson Tide Sports Marketing at (205) 348-9614 to learn more about this advertising or marketing opportunity. A license also may be required.

  • Why is it important to purchase licensed merchandise?

    The licensing fees that come from your purchase of licensed products help fund academic scholarships and UA’s athletic program. UA futher feels a strong responsibility to support our students, fans, alumni and supporters who believe they are buying officially licensed products that benefit the University they love rather than an unlicensed competitor, and to making sure we appropriately protect the value and integrity of our trademarks, indicia, images and reputation and UA’s loyalty to its licensees.

  • How do I tell if merchandise is officially licensed by the University of Alabama?

    Licensing Hologram To ensure that a product is licensed, look for the “Officially Licensed Collegiate Products” label and/or hologram sticker.

  • What should I do if I find unlicensed merchandise?

    Please visit the Enforcement tab to learn more about reporting unlicensed merchandise.



      The Battle Plan