June 4, 2008
TUSCALOOSA, Ala. -
Crimson Tide Sports Marketing (CTSM) has named Jim Carabin general manager. A joint venture entity between Learfield Sports and ISP Sports, CTSM is the multimedia rights holder for the University of Alabama Department of Intercollegiate Athletics. CTSM provides a multitude of marketing and media sponsorship opportunities including radio, television, print, Internet, merchandise catalog, videos, special projects, game promotions, sponsorships, signage and coaches endorsements.
Carabin has been serving as associate general manager since December 2006, and before that, he was with the property during an earlier stint from 1998-2002. He served four years as associate commissioner for the Sun Belt Conference before returning to CTSM in 2006.
"Jim shares a long history with this property, and we're pleased to have him serve as general manager," said Learfield Sports Executive Vice President and COO Andy Rawlings. "He knows the market well, already has established relationships with the athletic administration, and he's proven to be the right person to lead this Alabama relationship for our companies."
"I am delighted that Jim Carabin is assuming the role of general manager of CTSM," said UA Director of Athletics Mal Moore. "In addition to being a trusted friend of our athletic department, Jim is suited to taking over the reins from Michael Alford. Jim is undertaking a role that has been tremendously important to our department over the last few years, and I am confident that he is the perfect person to carry our relationship forward for years to come."
In addition to Alabama, Learfield Sports manages the multimedia rights for nearly 50 collegiate institutions and associations, including fellow Southeastern Conference member, the University of South Carolina, with ISP Sports. The company also secures marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation.
Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as a radio rights holder for the University of Missouri, a client still today. For more corporate information, visit www.learfieldsports.com.
Founded in 1992 in Winston-Salem, N.C., ISP Sports has enjoyed tremendous growth within the intercollegiate athletics marketplace since its inception. The company serves as an active multimedia partner with more than 50 university and conference partners. Sports fans from upstate New York to south Florida, from Texas to Ohio and from California to Washington state can tune in to the ISP Sports Network, which includes nearly 800 radio affiliates, while television viewers all across America watch ISP Sports programming on one of its 100+ outlets. To find out more about ISP, America's Home for College Sports, visit www.ispsports.com.