• Research and planning for expansion of the South End Zone area of Bryant-Denny Stadium began in 2007 when the Athletic Department hired a consultant to assist with facilities planning in an effort to continue enhancing the game-day experience for all fans.
  • In developing the expansion plan that will be submitted for approval by the Board of Trustees, the University of Alabama Department of Athletics established sound planning principles, and considered several alternatives to determine which one would best meet its goals.
  • Several plans were explored thoroughly with the board, and were shared with and reported on by the news media. In the end, the recommended plan was the only one that achieved all of the University's goals and it also carried the least amount of financial risk.
  • Planning for renovations to Bryant-Denny Stadium has been of intensive interest to the news media and the public. The stadium renovation was the subject of major stories shortly after head football coach Nick Saban joined the University in January of 2007, almost two years before the project was brought to the Trustees for consideration in the fall of 2008. Numerous stories have been written in the months since then.
  • The University has attempted to be as transparent as possible in its planning, as detailed information has been released to the news media and the public at various stages along the way. Information shared publicly has included preliminary plans and design direction during the fall of 2008 and shared them widely with the public and the news media.
  • Throughout this process, fans and community members have been invited to share their ideas, questions and comments. Specific feedback from fans has shaped many aspects of the project.
  • The majority of fan input received by the University has been enthusiastically supportive of this project.